Ned Reid is Head of Creative Marketing at The Atlanta Journal-Constitution, where he leads creative strategy and execution across brand and growth marketing, events, business-to-business initiatives, audience development and the visual identities of the AJC’s growing portfolio of products and endorsed brands.
Since joining the AJC, Ned has played a central role in the organization’s transformation into a modern, digital-first media company. He has helped guide a comprehensive evolution of the AJC brand, including a new visual identity, major brand campaigns and creative initiatives designed to expand the organization’s reach across Atlanta, Georgia and the South. His work spans subscriber growth, product launches, audience engagement, live experiences and emerging platforms, bringing greater consistency and ambition to how the AJC presents itself across every consumer touchpoint.
Ned oversees a multidisciplinary team of creative directors, art directors, designers, writers, producers and external agency partners. Under his leadership, the team supports work across the AJC’s core brand as well as properties and franchises including UATL, AJC Varsity, Politically Georgia, Access Atlanta, DawgNation and AJC Experiences. His recent work has included the AJC’s brand transformation, print-to-digital transition, subscriber onboarding experience, mobile app marketing, major audience campaigns and the launch or evolution of several editorial and consumer brands. His team’s work has contributed to significant digital subscription growth and has been recognized with numerous industry awards, including a national Emmy for The Substance and Soul of the South brand campaign.
Before joining the AJC, Ned spent more than 20 years at CNN, most recently as Senior Creative Director for CNN Creative Marketing. He and his creative partner led a team of marketing and creative directors, art directors, designers, writers and producers responsible for advertising and brand work across CNN’s original series, films, daily news programming, specials and digital properties.
During his tenure at CNN, Ned held roles including assistant editor, compositor, designer and design director. He contributed to several projects that helped redefine the CNN brand, including refinements to its iconic logo and the launch of the Go There, Why We Go and Facts First brand campaigns.
His work has been recognized with GEMA(Promax), Clio and Emmy awards for design and creative direction across projects including The Sixties, Race for the White House, This Is Life with Lisa Ling, Anthony Bourdain: Parts Unknown, The Seventies, Soundtracks, Stanley Tucci: Searching for Italy and Lincoln: Divided We Stand, as well as CNN Films including Blackfish, RBG and Three Identical Strangers.
Ned is a graduate of Auburn University, where he earned a degree in Mass Communications with minors in History and Philosophy. He also studied at the University of Oxford in England. He began his career at Crawford Communications, working as an assistant editor on Hercules: The Legendary Journeys, Xena: Warrior Princess and Space Ghost Coast to Coast.