The Atlanta Journal-Constitution (AJC), a news organization with a rich 150-year history of journalism. The AJC’s mission is to be the most essential and engaging source of news and information for the people of Atlanta, of Georgia and the South. To achieve that mission, we will transform ourselves from a storied daily newspaper into a modern media company. The AJC believes that when you cover the South, you uncover the nation. It’s a belief that’s produced award-winning journalism, elevated our community, and captured the substance and soul of our hometown.
The work resulted in the “We write for the Greater Atlanta” Integrated brand campaign that brought that vision to life. “We write for the Greater Atlanta” was a brand ethos and a consumer-facing tagline that embodied The Atlanta Journal-Constitution’s unwavering role as the city’s most trusted news source, capturing its substance and soul of the city and region we love.
